There are many questions to consider in making decisions about social enterprise impact measurement. One question that is sometimes overlooked is: who decides what the impact goals are, and how to evaluate impact?
Increasingly, research is moving further towards greater meaningful involvement of people with lived experience. The British Medical Journal now requires researchers to document whether and how patients or members of the public were involved in developing the research questions, outcome measures, study design and outputs of health research. An editorial in Nature, the International Journal of Science argues that knowledge co-produced in partnership with communities is both more equitable, and more likely to be better informed of the relevant factors.
If your social enterprise aims to benefit a specific community or group of people, are people from this community or group involved in the decision making process about impact measurement? If not, there are some resources available on successful co-production and involving people in research that might help you to change that.